Craig Hughes
Internet, Tech, Ads.
Growth and strategy topics, at the intersection of technology, media, and AI.
Work, Projects, Things
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I lead Corp Dev, Strategy, BD & Partnerships. Current efforts include building on frontier AI tech & LLMs, and rapidly expanding our retail and commerce business, amongst other hard/fun topics.
Outbrain and Teads merged in Feb 2025 to form the new Teads (NASDAQ: $TEAD), the leading full funnel open internet ad platform, delivering outcomes for the world's top advertisers.
Our team operates at huge scale internationally but we keep a small-company, fast-pace, rapid innovation energy. We're hiring world-class BD & Partnerships folks, giving a fantastic platform for innovation and growth to the right talent.
We are Teads! Join us and build the future of advertising: https://www.teads.com/teads-careers/ -
Outbrain (NASDAQ: $OB) executive team.
Various BD, Corp Dev and Strategy/Transformation efforts:
- ~$1b acquisition and merger with Teads, 2024/25
- $OB IPO, 2021
- various acquisitions and investments
- led/expanded BD & Partnerships programs delivering 9-figures p/a incremental revenue -
How Can I Help shows how and where YOU can lend a hand to people and projects that need your help!
COVID-19 is having a profound impact on the world and people around us. How Can I Help was launched to connect people who can and want to help to initiatives that need support.
The project is evolving rapidly - think you can help us move faster and smarter? Please get in touch! -
Cracking the US: What I Wish I’d Known
"Every hour spent nailing the US yields 5-10x the return of an hour spent on any other market.” But expansion is as challenging (and costly) for an outsider as it is rewarding.
Craig Hughes (EVP Strategy & Corp Dev at Teads, formerly Unruly) has lived it: from a $100M+ acquisition, to permanent relocation, from near-failures to a transformative turnaround, and ultimately a billion-dollar merger.Join a candid conversation about the critical decisions that separate success from expensive failure: when to relocate vs. hire local, how to scale without losing your DNA, solving friction between local sales and distant product teams, and other hard-won insights.
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The Adweek 50 of 2021: Shining a Well-Deserved Spotlight on Behind-the-Scenes Stars
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42 rising stars of adtech who are solving advertisers' toughest problems
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Served on Unruly's Executive Team.
Led the programmatic transformation of the business, involved in all aspects of repositioning, change management and growth.
Responsible for driving channel & BD strategy and revenue growth globally.