Cracking The US. What I Wish I’d Known.

“Every hour spent nailing the US yields 5-10x the return of an hour spent on any other market.”

The tweet that led to an invitation and a presentation: In early 2025 I was invited to present to a group of UK CEOs through BGF and KNA on why it’s critical and what it actually takes to crack the US market. This is the talk. The mistakes I've seen (made), the decisions that separate success from expensive failure, and what I'd tell myself if I was starting over.